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Qubo Dashcam Pro 3K Review: A Solid Choice for Your Car

The Qubo Dashcam Pro 3K ticks all the right boxes as a great dash camera option for your car. It offers top-notch video quality across various lighting conditions, an excellent companion app, and the brand trust of Qubo, which has been in this space for several years. The slightly higher pricing is the only factor […]

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Tesla Opens First Experience Centre in New Delhi’s Aerocity; Four V4 Superchargers Established On-Site

Tesla on Monday inaugurated its first Experience Centre in Delhi. The facility has also installed Superchargers, enabling Tesla buyers to charge their electric vehicles (EVs) on-site. Located in Aerocity, the new Tesla Experience Centre in Delhi is the Elon Musk-owned automotive company’s second showroom in India, building upon the first one located in Mumbai’s Bandra […]

Snapdragon for India Auto Day 2025 Saw Qualcomm’s Digital Chassis Solutions, Connected-Car Technologies

Qualcomm showcased its latest innovations in automotive technologies at the Snapdragon for India Auto Day 2025 held in New Delhi on Wednesday. The chipmaker demonstrated the Snapdragon Digital Chassis solutions which comprise Snapdragon Cockpit, Snapdragon Ride, and Snapdragon Auto Connectivity. These are said to power telematics, cockpit, advanced driver assistance system (ADAS), and other connected-car […]

Pioneer VREC-H320SC Dashcam Review: Nails the Basics

Once seen as a niche or premium car accessory, dashcams have become increasingly necessary due to a combination of factors. Overly congested roads, more cars than pedestrians, poorly maintained infrastructure, and sheer outright negligence are just some of the reasons behind the staggering number of road accidents in India every year. Now, there are two […]

Tesla’s Robotaxi Peppered with Driving Mistakes in Texas Tests

A first public test of robotaxis by Tesla in Austin, Texas led to multiple traffic problems and driving issues, videos from company-selected riders showed over the first few days. Chief Executive Elon Musk has tied Tesla’s financial future to self-driving technology, and with Tesla sales down, the stakes are high. He said Tesla would roll […]

Tesla Rolls out Robotaxis in Texas Test

Tesla deployed a small group of self-driving taxis picking up paying passengers on Sunday in Austin, Texas, with CEO Elon Musk announcing the “robotaxi launch” and social-media influencers posting videos of their first rides. The event marked the first time Tesla cars without human drivers have carried paying riders, a business that Musk sees as […]

Tesla’s Public Robotaxi Rides Set for Tentative June 22 Start, CEO Elon Musk Says

Tesla tentatively plans to begin offering rides on its self-driving robotaxis to the public on June 22, CEO Elon Musk said on Tuesday, as investors and fans of the electric vehicle maker eagerly await rollout of the long-promised service. Musk has staked Tesla’s future on self-driving vehicles, pivoting away from plans to build a cheaper EV platform, and much of the company’s […]

Trump-Musk Row Slams Tesla Shares, $150 Billion in Market Value Wiped Out

Tesla shares went into free-fall on Thursday as President Donald Trump publicly feuded with the electric vehicle maker’s billionaire CEO Elon Musk, his self-proclaimed “First Buddy.” Investors watched the unfolding drama with growing worry about what the fracas could mean for Musk’s business empire. The carmaker’s shares ended the day down 14 percent, wiping off […]

Hyundai, Kia Sell Stake in Ola Electric, Exacerbating Share Slump

South Korean automakers Hyundai Motor and Kia sold about 136 million shares in Ola Electric Mobility on Tuesday, just days after the Indian e-scooter firm posted quarterly losses that had more than doubled.  While Hyundai offloaded 108.8 million shares at an average price of 50.7 rupees (59 cents), Kia sold 27.17 million shares at Rs. 50.55 […]

Flagship India EV Policy Is a ‘Non-Starter’ for Global Firms

India is rolling out a new flagship electric vehicle policy that aims to lure global automakers into making cars locally. It knows Tesla Inc. may still not bite. The Narendra Modi-led government will soon start accepting applications under the EV incentive program that was unveiled in March last year, HD Kumaraswamy, India’s heavy industries and […]

India to Open Flagship EV Making Policy to Lure Global Giants

India is set to open applications for its flagship policy offering lower import duties to global electric vehicle makers in exchange for manufacturing in India, people familiar with the matter said. The policy, that was announced in March 2024, offers to slash duty to 15 percent on any imported electric car priced from $35,000 (roughly Rs. 29.8 […]

Ola Electric’s Quarterly Loss Widens to Rs. 870 Crore

India’s top electric two-wheeler maker Ola Electric Mobility reported a wider quarterly loss on Thursday, hurt by falling sales and steep discounts it offered to beat growing competition. The firm posted a loss of Rs. 870 crore ($101.8 million) in the quarter ended March 31, compared with a loss of Rs. 416 crore a year […]

Xiaomi to Launch ‘Tesla-Challenging’ YU7 on Thursday

China’s Xiaomi will launch its highly-anticipated YU7 electric sports utility vehicle on Thursday, as well as other products, such as a mobile chip developed by the company, it said. Analysts have touted the YU7 as a challenger to Tesla’s best-selling Model Y in China, the world’s largest auto market, and Xiaomi had disappointed fans last month by not showcasing the car at the Shanghai autoshow. Lei […]

Apple Debuts Next-Generation CarPlay Ultra Beginning With Aston Martin

Apple on Thursday unveiled the next generation of CarPlay — its in-car user-friendly telematics suite for accessing content on your smartphone while you drive. It builds upon the existing capabilities to provide a deeper integration with the vehicle. Apple says the new CarPlay Ultra provides information for all driver’s screens, including real-time content and gauges […]

Tesla Refunds Early India Bookings Signaling Entry Is Near

Tesla’s India office is refunding early bookers of its Model 3, according to emails seen by Bloomberg News, sparking speculation the American electric vehicle maker is nearing a rollout in the world’s third-largest automobile market.  “We would like to return your reservation fee for the time being,” read the emails to customers who had made […]

VinFast to Open India Factory June 30, Indonesia Plant in October

Vietnamese electric vehicle maker VinFast Auto is pushing expansion into Asian markets instead of North America and Europe, founder Pham Nhat Vuong said during a Hanoi shareholders’ meeting for parent Vingroup JSC. VinFast has no current plans to boost sales in North America and Europe due to high logistic fees and will instead focus on […]

Tesla Says India’s 100 Percent Car Tariffs Make Customers Anxious

Tesla sees India’s 100 percent import tariffs on cars making customers anxious, and the carmaker is still assessing when to enter the “very hot” market even as those concerns linger, its chief financial officer said on Tuesday. Tesla has long wanted to sell in the world’s third-largest car market, but high tariffs, which its chief Elon Musk has said are among the steepest in the world, have been […]

Maharashtra Scraps Six Percent EV Tax Plan to Boost Adoption

Maharashtra has withdrawn a proposal for a 6% sales tax on electric vehicles priced above $35,000 (roughly Rs. 30 lakh) to encourage adoption at a time when EV sales are still nascent in the country – the world’s third-largest auto market. “We are disincentivising (EVs in the luxury segment) without any reason … we will […]

Ola Electric Says Government Sought Information on Sales-Registration Data Mismatch

India’s Ola Electric Mobility said on Friday that the government has sought information from the electric two-wheeler maker on the mismatch between its vehicle sale and registration numbers for February, which were caused by a “temporary” backlog in registrations. India’s heavy industries and road transport ministries have emailed Ola seeking information, the company said in […]

Ola Electric’s Unit Faces Two Insolvency Pleas Over Vendor Dues

A unit of Ola Electric Mobility. is facing insolvency petitions from two of its key vehicle registration service providers in India over unpaid dues, adding to the EV maker’s mounting troubles. Rosmerta Digital Service. and Rosmerta Safety Systems — suppliers of vehicle registration services and high-security registration plates respectively — have separately filed insolvency pleas […]

Ola Electric Stores See Raids, Seizures on Flouting India Rules

Ola Electric Mobility Ltd.’s rapid expansion into brick-and-mortar showrooms is running into regulatory trouble. The Bengaluru-based electric scooter maker, once a champion of the digital-only sales model, recently scaled up to 4,000 physical locations since 2022. A Bloomberg News investigation has found that out of roughly 3,400 showrooms for which data is available, a little […]

Ultraviolette Tesseract Electric Scooter With 261 KM IDC Range Launched Alongside Shockwave Enduro Bike

Bengaluru-based startup Ultraviolette launched its new electric vehicles (EVs) in India on Wednesday. With the debut of Ultraviolette Tesseract, the company has forayed into the country’s electric scooter market, taking on the likes of Ather Energy and Ola Electric. The electric scooter comes with a dynamic regen system that is said to optimise energy consumption. […]

Ola Electric Gets Government Notice for Missing Battery Plant Setup Target

Indian electric two-wheeler maker Ola Electric received a letter from the federal government on Tuesday for missing a key milestone in the setup of its planned battery “gigafactory”. Ola was selected in 2022 for the government’s production-linked incentive (PLI) scheme to establish a 20 gigawatts (GW) local battery manufacturing facility in the southern state of Tamil Nadu. The 181-billion-rupee ($2.07 billion or roughly Rs. 18,019 crore) scheme required companies to set up […]

Ola Electric Said to Cut Over a Thousand Jobs to Stem Losses

Ola Electric Mobility is laying off over a thousand employees and contract workers, people familiar with the matter said, as one of India’s top scooter-makers races to pare ballooning losses. The cuts at the SoftBank Group-backed firm, span multiple departments, including procurement, fulfillment, customer relations and charging infrastructure, the people said, asking not to be […]

Ola Electric to Unveil New Electric Scooter Based on Gen 3 Platform in India This Week

Ola Electric will launch a new electric scooter based on its third generation platform this week, the company announced on Wednesday. First unveiled in August, the EV maker’s Gen 3 platform is claimed to deliver improvements related to reliability, quality, and serviceability over the previous generation electric scooter. The new generation products were initially planned […]

Ola Electric Opens 3,200 Stores Amid Year of Consumer Complaint Woes

Ola Electric Mobility announced opening of 3,200 new stores in a single day, as India’s biggest e-scooter maker seeks to expand its local footprint and address customer frustration related to shortcomings in service. The Bengaluru-based company has increased the number of showrooms and service centers to 4,000, Ankush Aggarwal, group head of financial services and […]

China Proposes Further Export Curbs on Battery, Critical Minerals Tech

China’s commerce ministry has proposed export restrictions on some technology used to make battery components and process critical minerals lithium and gallium, a document issued on Thursday showed. If implemented, they would be the latest in a series of export restrictions and bans targeting critical minerals and the technology used to process them, areas in […]

SEBI Warns Ola Electric for Disclosure Lapses

India’s markets regulator has warned Ola Electric against sharing company-related information on social media before disclosing it to investors, adding to a slew of problems for the electric two-wheeler maker. The letter from the Securities and Exchange Board of India (SEBI), disclosed by Ola Electric late on Tuesday, said that the company had failed provide […]

SEBI Warns Ola Electric for Disclosure Lapses

India’s markets regulator has warned Ola Electric against sharing company-related information on social media before disclosing it to investors, adding to a slew of problems for the electric two-wheeler maker. The letter from the Securities and Exchange Board of India (SEBI), disclosed by Ola Electric late on Tuesday, said that the company had failed provide […]

China Proposes Further Export Curbs on Battery, Critical Minerals Tech

China’s commerce ministry has proposed export restrictions on some technology used to make battery components and process critical minerals lithium and gallium, a document issued on Thursday showed. If implemented, they would be the latest in a series of export restrictions and bans targeting critical minerals and the technology used to process them, areas in […]

Ola Electric Opens 3,200 Stores Amid Year of Consumer Complaint Woes

Ola Electric Mobility announced opening of 3,200 new stores in a single day, as India’s biggest e-scooter maker seeks to expand its local footprint and address customer frustration related to shortcomings in service. The Bengaluru-based company has increased the number of showrooms and service centers to 4,000, Ankush Aggarwal, group head of financial services and […]

Honda Crafts Nissan Rescue Plan That Plays Out Over Years

Honda Motor sketched plans for a drawn-out deal that amounts to an acquisition of Nissan Motor, as Japan’s automakers struggle to keep up in an increasingly competitive global car industry.The two announced a tentative agreement Monday to set up a joint holding company that will aim to list shares in August 2026. While their executives […]

Honda, Nissan Aim to Merge in 2026 as Talks Kick Off: Reports

Honda Motor and Nissan Motor are looking to finalise a merger agreement as soon as June after negotiations begin later Monday, and may combine in 2026, Japanese media reported, citing unidentified sources. The two automakers plan to create a holding company that would be helmed by a president picked by Honda, Japanese broadcaster NHK said. […]

Foxconn Said to Have Approached Nissan to Take Controlling Stake

Hon Hai Precision Industry, the Taiwan-based manufacturer of iPhones and other electric products known as Foxconn, has approached Nissan Motor to take a controlling stake, a person with knowledge of the matter said.  Foxconn, which has been investing heavily in factories to build electric vehicles, would be interested in the entirety of the maker of […]

Skoda and Volkswagen Cars May Be Susceptible to Hacking Due to Infotainment System Vulnerabilities

Security researchers have discovered vulnerabilities of low-to-medium criticality in select Skoda and Volkswagen cars that may enable malicious actors to trigger certain controls, a cybersecurity firm announced at the Black Hat Europe 2024 event this week. At least 12 new vulnerabilities were found impacting the infotainment systems in the latest model of Skoda Superb III — […]

Tesla Said to Have Restarted Search for New Delhi Showroom with DLF

Elon Musk’s Tesla has resumed its search for showroom space in New Delhi, two sources told Reuters, in the first sign it is rethinking entering the Indian market after putting its investment plans on hold earlier this year. Musk said in April he would meet Indian Prime Minister Narendra Modi during a trip where he was to potentially announce an investment of $2 billion (roughly […]

Uber Launches First Robotaxi Service Outside of US in Abu Dhabi

Uber Technologies has begun offering its first autonomous rides outside the US in Abu Dhabi, making good on an earlier partnership struck with Chinese vehicle partner WeRide. Riders are able to request autonomous vehicles at UberX or Uber Comfort rates around key tourist areas of the capital of the United Arab Emirates, the company said […]

Telangana EV Policy 2024: Here’s Everything You Need to Know

Telangana has introduced a new electric vehicle (EV) policy to promote cleaner air, environmental sustainability, and energy efficiency. Announced on Sunday, November 17, by Telangana Transport Minister Ponnam Prabhakar, the policy aims to tackle air pollution, particularly in Hyderabad. At the time of the announcement, Hyderabad’s air quality index (AQI) was 123 (moderate), significantly better […]

Honda Activa Electric Scooter Teased to Feature Dual Swappable Battery Packs Ahead of November 27 Launch

Honda Motorcycle and Scooter India (HMSI) has once teased some upcoming features of its much-awaited Activa Electric scooter. The latest teasers from the brand shed some light about the interchangeable batteries and other key features of the ucpoming electric scooter. The company has already confirmed that the Honda Activa Electric scooter will be officially launched […]

Jaguar Reveals New Logo and Next-Gen Electric Vehicle Ahead of 2026 Launch

The British luxury car manufacturer, Jaguar, has revealed its new corporate logo and preliminary images of its first all-electric vehicle. The redesigned logo represents departure from Jaguar’s traditional emblem, moving away from the iconic leaping jaguar silhouette towards a more contemporary visual language. This rebranding accompanies the company’s ambitious plan to transition into a fully […]

Honda to Double EV Range by 2029 With Solid-State Batteries

Honda Motor aims to double the driving range of electric vehicles (EVs) by late 2020s using all-solid-state battery technology. Keiji Otsu, President of Honda R&D, announced this information at a press conference in Tochigi, Japan. The innovative battery technology promises significant advancements in EV efficiency, safety, and cost-effectiveness. A pilot production line for these batteries, […]

India’s CCPA to Probe E-Scooter Maker Ola Electric Over Service, Product Standards

India’s top product certification agency will investigate e-scooter maker Ola Electric’s deficiency in service standards and product issues, India’s consumer affairs secretary told Reuters on Thursday. Last month, the Central Consumer Protection Authority (CCPA) sent Ola Electric a notice seeking an explanation from the SoftBank-backed company after the consumer rights agency received an unusually high […]

Ola Electric’s Q2 Loss Narrows, Says Most Service Issues ‘Minor’

Ola Electric, India’s top e-scooter maker by market share, reported a narrower second-quarter loss on Friday helped by a jump in sales, and said the recent surge in service requests was largely for “minor issues.” The Bengaluru-based company said its consolidated loss narrowed to 4.95 billion rupees ($58.7 million) in the July-September quarter from 5.24 […]

BYD Tang L Spotted in China Ahead of Official Launch

BYD is gearing up to launch its new electric vehicle, the BYD Tang L, in China soon. Now, just before the official launch, the car has finally made its first public appearance, hinting an imminent launch. The Tang L exhibits a more structured design than its predecessors, featuring distinct lighting arrangements. Key aspects of the front […]

Tata Passenger Electric Mobility Partners with RSA to Promote Solar-Powered EV Charging Solution

Tata Passenger Electric Mobility has signed a Memorandum of Understanding (MoU) with Rajasthan Solar Association (RSA), to encourage the use of solar energy for EV charging in Rajasthan.The Government of India has been promoting solar rooftops through Prime Minister Surya Ghar Yojana. Because of this India has managed 4 lakh solar installations and counting.The growth […]

Apple Reportedly Collaborated with BYD for its Now Cancelled EV Vehicle

During its ten-year project to produce an autonomous electric automobile, tech giant Apple reportedly had a clandestine partnership with BYD. According to sources, Apple had several partners for its now-cancelled “Project Titan,” including BYD, the Chinese automaker. It is speculated that the the two businesses collaborated on lithium iron phosphate (LFP) battery cells in 2017. […]

Ola Claims it Resolved 99.1 Percent of Customer Complaints Amid CCPA Scrutiny Over Service Quality

Ola Electric has revealed that it has resolved 99.1 percent of the 10,644 customer complaints it received. The electric scooter maker, which holds a significant 27 percent share of India’s e-scooter market, is under the microscope after receiving a show-cause notice from the Central Consumer Protection Authority (CCPA). The authority is investigating concerns related to […]

Tata Tigor EV XE Features, Price in India, and More Details Explained

Tata Tigor EV XE is a compact electric sedan designed for urban commuters seeking an eco-friendly, comfortable ride. Its design and features focus on city driving, offering a smooth driving experience while being environmentally conscious. This electric sedan offers several key features that cater to the demands of today’s customers who prioritise comfort and sustainability […]

Qualcomm, Alphabet Team Up for Automotive AI; Mercedes Inks Chip Deal

Qualcomm on Tuesday said it was teaming up with Alphabet’s Google to offer a combination of chips and software that will let automakers develop their own AI voice assistants using technology from the two firms. Qualcomm’s chips have long powered mobile phones with Google’s Android operating system and the company has expanded into the automotive business, […]

‘Blade Runner 2049’ Producer Sues Tesla, Warner Bros Over AI Images

Movie and television studio Alcon Entertainment on Monday sued Tesla and Warner Bros Discovery over claims they used images tied to the film “Blade Runner 2049” to promote Tesla’s new autonomous cybercab. Alcon’s California federal lawsuit alleged violations of US copyright law and accused Tesla of “false endorsement” for suggesting a relationship between Alcon and […]

Hyundai Inster Cross EV With Up to 360 KM Range Announced

Hyundai has introduced a new variant of its Inster EV, the Inster Cross.  The latest eletric vehicle from the company is designed to offer a combination of city-friendly dimensions and SUV-like features. This new crossover model is set to appeal to urban drivers who want the versatility and ruggedness of an SUV, while still benefiting […]

Apple Secretly Worked With China’s BYD on Long-Range EV Battery

Apple worked with Chinese automaker BYD for years as part of its now-canceled car project, developing long-range batteries that helped lay the groundwork for technology used today, according to people familiar with the situation.  Apple and the Shenzhen-based company teamed up around 2017 to build a battery system using lithium iron phosphate cells, said the people, […]

Bosch, Tenstorrent to Collaborate on Standardising Automotive Chips

German industrial giant Bosch will collaborate with US chip startup Tenstorrent to develop a platform for standardising the building blocks of automotive chips, Tenstorrent executives said. The plans include developing a standard method to use a building block of modern chips, called chiplets, to create systems that can power vehicles with significantly different needs, Tenstorrent […]

Pioneer Smart Dashcams With 4K Video, AI Capabilities and ADAS Features Unveiled in India: Price, Features

Pioneer Smart Dashcams have been launched in India. The devices are the latest automotive safety and mobility solutions from the Japan-based audio equipment company and come with several capabilities supported by artificial intelligence (AI). Some of the models also support video recording in 4K resolution, low-light video enhancements, and Advanced Driver-Assistance Systems (ADAS) features. The […]

Rimac Nevera R Debuts As the World’s Fastest Production-Spec Electric Hypercar: All You Need to Know

Croatian automotive manufacturer Rimac Automobili recently unveiled its latest electric hypercar – the Nevera R – at the Monterey Car Week. It improves upon several aspects of the Nevera which was already billed the world’s fastest production-spec electric vehicle (EV), capable of accelerating from 0-100 kilometres per hour (kmph) in just 1.81 seconds. While both […]

Hybrid Auto Konnect: Redefining Automotive Advertising With Programmatic Innovations

Hybrid, in partnership with Adgully, recently organised Auto Konnect, a premier industry event dedicated to the future of automotive advertising, in Gurugram. The event brought together industry leaders, marketing innovators, and technology experts to explore the transformative power of programmatic advertising. The theme, “Branding in the Fast Lane: Innovative Approaches to Automotive Advertising,” focused on […]

Maruti Suzuki’s Strong Hybrid Technology Is the Next Big Thing in Efficient Mobility

In the pursuit of sustainable and efficient mobility, Maruti Suzuki has been at the forefront, pioneering advancements in hybrid technology. With the introduction of their Strong Hybrid Technology, Maruti Suzuki sets a new benchmark in the automotive industry. Let’s delve into the intricacies of this innovative technology and explore how it’s reshaping the landscape of […]

Hyundai, Kia to Launch First India-Made EVs Next Year

South Korea’s Hyundai Motor Group will launch its first India-manufactured electric vehicles by 2025 as the parent of the Hyundai and Kia brands looks to boost its presence in the nascent space dominated by Tata Motors. Production of Hyundai’s locally manufactured EVs will begin by the end of 2024 and will be launched by 2025, […]

Elon Musk’s Tesla Recalls Select Model S, Model X, Model 3, Model Y Vehicles in the US

Tesla said it would recall 3,62,000 US vehicles to update its Full Self-Driving (FSD) Beta software after US regulators said on Thursday the driver assistance system did not adequately adhere to traffic safety laws and could cause crashes. The National Highway Traffic Safety Administration said the Tesla software allows a vehicle to “exceed speed limits or travel through […]

Maharashtra, Delhi, Haryana and Uttar Pradesh Have Most Comprehensive EV Policies in India, Study Says

Delhi, Maharashtra, Haryana, and Uttar Pradesh have the most comprehensive electric vehicle policies with the widest range of parameters, including budget allocations, charging infrastructure and job creation, according to a new study. The study by Climate Trends, ‘Analysis Of State Electric Vehicle Policies And Their Impact’, assesses the comprehensiveness of EV policies of 26 states […]

Ola Electric to Invest $920 Million in Tamil Nadu to Manufacture Electric Cars, Batteries: Details

SoftBank Group-backed Ola Electric would invest $920 million (roughly Rs. 7,600 crore) in the southern Indian state of Tamil Nadu to manufacture electric cars and batteries for electric vehicles (EVs), a state government statement said on Saturday. Ola will invest $920 million (roughly Rs. 7,600 crore) through its subsidiaries Ola Electric Technologies and Ola Cell Technologies, […]

Google, Mercedes-Benz Partner to Develop Branded Navigation for Carmaker

Mercedes-Benz said on Wednesday that it has partnered with Google to develop branded navigation for its new MB.OS operating system, as carmakers seek more control over technology in their vehicles. The system will equip Mercedes-Benz cars with Google traffic information and automatic rerouting, and enable drivers to watch YouTube on the cars’ entertainment system when […]

Xiaomi SU7 Price Teased by CEO Lei Jun Ahead of Official Launch

Xiaomi’s CEO said on Monday his goal for the firm’s first electric vehicle was that it would be the “best looking, easiest to drive and smartest car” priced below CNY 500,000 (roughly Rs. 57,93,508), as the Chinese electronics maker gears up for orders this week. The company will on Thursday evening announce its official price […]

Musk’s Secret, Secret Master Plan for Tesla Is So Obvious

Elon Musk is about to release the third iteration of his “Master Plan” for Tesla, something he has apparently been working on for almost a year. Why does he bother? The original Master Plan, blogged in 2006 — four years before Tesla listed — read like a standard Silicon Valley bootstrapping pitch: Sell an expensive […]